Press Kit Generator

The Press Kit Generator produces a branded PDF for each entity in your AI Presence account. Every kit pulls live data from your entity definitions, founder profile, mention history, and brand assets — so the document is always current without manual updates. When a journalist requests background on your company, you send a single link. The kit loads with your latest coverage, accurate entity descriptions, and structured brand assets. No more assembling press materials from scattered Google Docs the night before a pitch lands.

Traditional press kits are static documents that go stale within weeks. Coverage lists become outdated, product descriptions drift from reality, and founder bios reference roles from two companies ago. The AI Presence Press Kit Generator solves this by treating the press kit as a dynamic view of your entity data rather than a frozen PDF. Every time the kit is accessed or downloaded, it reflects the current state of your entities, your coverage, and your brand positioning.

Each press kit is generated per entity. If you manage a company entity, a founder entity, and three product entities, you get five distinct press kits — each scoped to the relevant information for that entity. A journalist covering your new product gets the product press kit with product-specific coverage, product-specific facts, and the product entity map. A journalist profiling your founder gets the founder press kit with career history, speaking topics, and founder-specific mentions. The right context reaches the right reporter without manual curation.

Eight-Page Structure

Every press kit follows a consistent eight-page structure designed to give journalists everything they need without overwhelming them with irrelevant detail.

• Cover — Entity name, logo, tagline, and generation date. Clean, branded, and immediately identifiable.
• Entity Overview — A structured summary pulled directly from your entity definition. Includes canonical name, description, founding date, headquarters, and category. Matches exactly what AI engines should say about you.
• Founder Bio — Full biographical profile of the entity founder or primary spokesperson. Pulled from the founder entity definition with role history, expertise areas, and speaking topics.
• Ecosystem Map — A visual representation of how this entity connects to your other properties. Shows parent company, sibling products, and related services. Journalists immediately understand where this entity fits in your portfolio.
• Key Facts — Structured data points formatted for quick reference. User counts, revenue milestones, launch dates, technology stack, integrations, and any other facts registered in your entity profile. Designed for easy copy-paste into articles.
• Recent Coverage — Dynamically populated from your mention tracking data via H.U.N.I.E. Shows the most recent media mentions with outlet name, publication date, mention type, and authority score. Always current.
• Brand Assets — Logo files, approved color palette, typography specifications, and usage guidelines. Includes download links for high-resolution assets in multiple formats.
• Contact — Primary media contact information, social profiles, and preferred communication channels. Includes a direct link to schedule a briefing if enabled.

Dynamic Coverage

The Recent Coverage page is what makes the AI Presence press kit fundamentally different from a static PDF. This section pulls directly from your mention tracking system, which catalogs every media mention, podcast appearance, guest article, social mention, and AI citation associated with the entity.

When a journalist opens your press kit, they see your most recent placements ranked by authority score. A TechCrunch feature article appears above a niche blog mention. A podcast interview on a top-100 show appears above a brief social media reference. The ranking is automatic — based on the outlet authority scores maintained in your outreach management system.

This dynamic coverage section serves two purposes. First, it provides social proof — a journalist considering your pitch can immediately see that credible outlets have already covered your entity. Second, it provides story context — the journalist can see what angles have already been explored and identify what would be genuinely new. Both of these reduce friction in the pitch-to-coverage conversion. The press kit becomes a living document that gets stronger with every placement you earn, creating a compounding asset that makes each subsequent pitch easier than the last.

Generation is one click. Select an entity, click generate, and the system assembles the PDF from your current entity data, recent mentions, and uploaded brand assets. The kit updates every time you regenerate it. Share a persistent link that always serves the latest version, or download a timestamped PDF for archival purposes.